Conservation Archives - Taylor Scott Nelson

Creating Content for Conservation Stewardship

November 25, 2024 No Comments

In today’s digital world, content is a powerful tool that can drive real change, especially when it comes to conservation. The right content can inspire people to care about the environment and take meaningful action to protect it. But creating content that truly resonates and motivates your audience requires more than just good intentions—it demands a thoughtful, strategic approach. Let’s explore how to craft content that not only raises awareness but also inspires environmental stewardship and drives positive change.

1. Start with a Clear Message

Before you begin crafting your content, it’s crucial to have a clear and compelling message. Ask yourself: What do you want your audience to understand or feel after engaging with your content? Whether your goal is to highlight the importance of protecting biodiversity, raise awareness about the devastating effects of deforestation, or promote the benefits of adopting sustainable practices, your message needs to be straightforward and easy to grasp. A clear message ensures that your audience understands exactly what you’re advocating for and why it matters. This clarity is the foundation upon which all other elements of your content will build.

General, Professional, Texas

Texas Trickle Campaign

July 19, 2021 No Comments

As part of my job with the Take Care of Texas program, I proposed a water conservation campaign called the Texas Trickle. It encourages Texans to save more by using less water from the faucet. While turning off the water is ultimately the best way to save, controlling the flow from the faucet saves water when you’re using it! Check out the campaign webpage for more information.

General, Professional, Rotator, Texas

Take Care of Texas Works

June 2, 2021 No Comments

Take Care of Texas is a statewide campaign from the Texas Commission on Environmental Quality that provides helpful information on Texas’ successes in environmental protection and encourages all Texans to help keep our air and water clean, conserve water and energy, reduce waste, and save a little money in the process!
Take Care of Texas Overview

I’ve outlined major highlights below in my role with the Take Care of Texas (TCOT) program. These sections include samples of my work ranging from graphical work to written blog content and more! I’ve also included my experiences with other program initiatives.

Program Revamp

Shortly after joining the program, a new logo was implemented for TCEQ as well as the TCOT program.

Using my background in marketing, I helped steer the program into a new branding direction with the team. This also included updating our style guide, branded content, and other initiative logos – like our Proud Partner Logo.