Professional Archives - Taylor Scott Nelson

Navigating the Green Job Market: Insights from LinkedIn’s Economic Graph

March 26, 2025 No Comments

As someone passionate about green marketing and sustainability, staying informed about industry trends is crucial—not only for my career but for the larger movement toward a more sustainable economy. Recently, I discovered LinkedIn’s Economic Graph Green Skills resources, a valuable collection of research and data that sheds light on how the green job market is evolving.

When searching for jobs in sustainability, conservation, and green industries, understanding labor market trends, in-demand skills, and industry outlooks is crucial. LinkedIn’s Green Skills section (LinkedIn Economic Graph – Green Skills) provides real-time data, research reports, and insights that paint a clearer picture of where the green economy is headed.

Key Insights from the Global Green Skills Report 2024

LinkedIn’s Global Green Skills Report 2024 (Full Report) highlights major shifts in the demand for green skills and the evolving job market. Here are some of the key takeaways from the report:

General, Professional

Building Community in Green Careers: My Green Group Journey Begins

March 21, 2025 No Comments

I’m thrilled to share that I’ve been selected to participate in the DJourneys Green Groups Pilot Test, an initiative designed to support green job seekers like myself. Organized by Daniel González, this program brings together small groups of 4-6 professionals who are looking to transition into or advance within the green industry.

What Are Green Groups?

The Green Groups concept is built around the book “Never Search Alone” by Phyl Terry, which emphasizes the power of Job Search Councils—small, structured groups that provide accountability, emotional support, and networking opportunities. Job searching can often feel isolating, but with a strong community, we can navigate the process together, share insights, and open doors to new opportunities.

Introducing Green Groups_PDF Download

General, Professional, Texas

Marketing Jam MegaMixer: A Night of Good Vibes and Even Better Connections

March 20, 2025 No Comments

On March 20th, I had the chance to attend the Marketing Jam MegaMixer at Haute Spot’s private recording studio, and let me tell you—it was a great time! Hosted by some of Austin’s top marketing and communications organizations, the event was the perfect mix of networking, music, and just all-around good vibes. Whether you’re into marketing, PR, UX, or just connecting with creative people, this event had something for everyone.

From the get-go, it was clear this wasn’t going to be your typical stiff, awkward networking event. The whole vibe was relaxed and welcoming, making it easy to dive into conversations with people from all kinds of professional backgrounds. The venue, Spectra Studios in Cedar Park, had a laid-back atmosphere that set the tone for the night. No suits and ties here—just people enjoying great food, drinks, and a fun environment while they mingled.

One of the best parts was getting to connect with folks from AMA Austin, Club Ichi, PRSA Austin, AAF Austin, Austin Content, Austin UXPA, Women Communicators of Austin, and Ad 2 Austin. It was amazing to meet so many talented people across different sectors of marketing and communications, all in one place. Whether we were chatting about the latest marketing trends or how industry technology is evolving, the conversations were super engaging and insightful. It really reminded me of how interconnected all of these fields are and how valuable it is to learn from each other.

General, Professional, Texas

Networking in Austin: My Experience & Insights

February 15, 2025 No Comments

Navigating the Networking Scene in Austin, Texas

Networking has been a cornerstone of my professional and social life in Austin. The city is buzzing with opportunities to meet people from various industries, and over the past several months, I’ve had the chance to attend a wide range of networking events. Each one provided a unique experience, valuable connections, and insights into making a networking event successful (or not!).

Diverse Events, Unique Experiences

One of the networking events I attended was the Austin Remote Workers Meetup on July 25 at The Brewtorium. This event brought together professionals working in remote and hybrid settings, offering a great space to discuss productivity hacks, work-life balance, and career growth in a digital-first world.

General, Professional, Rotator, Texas

Taylor’s Professional Career Track

February 1, 2025 No Comments

I’ve had a very interesting roller-coaster of a career track, and wouldn’t want it any other way. I began my marketing career at a boutique automotive firm and then worked my way up to larger communications agencies. While I learned and my skills grew, I felt like there was still something missing. Passion. So I took a step back from a traditional path to find it. Through environmental education and adventures in sustainability, I found a career track I’m passionate about using my seasoned marketing skills.

The list below starts with my most recent job and goes back in sequence below:

Design Workshop, Inc.

After my experience in the waste resource management industry, I joined Design Workshop – a national landscape architecture and urban planning firm with projects across the world. In fact, Design Workshop was the same design firm who developed the initial plans for the Southwestern Medical District Urban Streetscape Master Plan legacy project for the Texas Trees Foundation – of which I was intimately familiar with that project and Design Workshop’s graphic work.

I joined the firm as a Marketing Coordinator, who’s primary responsibility was managing project proposal submissions and supporting business development for the Austin studio and Texas region.

See more about my experience here: Marketing Coordinator Role at Design Workshop

Austin Studio cross-office working session.

General, Professional, Texas

Marketing Coordinator Role at Design Workshop

January 15, 2025 No Comments

As a Marketing Coordinator at Design Workshop, I played a vital role in supporting the Austin Studio while frequently supporting the Houston Studio. My work spanned various aspects of proposal coordination, marketing, business development, and industry research, ensuring the Texas studios made their annual goals and the firm remained competitive in securing projects across the state and the nation. My primary proposal coordination responsibilities required exceptional attention to detail, strong project management skills, and the ability to facilitate multidisciplinary teams across different locations and time zones.

Proposals & Qualifications

Proposals are a crucial part of winning new projects, and I was responsible for managing the entire process from start to finish. This included:

Leading kick-off meetings to align the team and set clear directives for proposal development.
Developing custom InDesign RFP/RFQ bid submissions for Texas, national, and international projects.
Ensuring compliance by reviewing and submitting all necessary legal documents and forms.
Coordinating deadlines to maintain efficiency and ensure high-quality deliverables.
Editing proposals for grammar, formatting, and design consistency.
Communicating with subconsultants and partners to gather required materials.
Managing content libraries for past proposals to streamline future submissions.
Providing design recommendations to enhance the visual appeal of proposals.
Tracking proposal success rates and analyzing feedback to refine content and formatting approach.