In my role as the first-ever Digital Marketing Coordinator at Texas Disposal Systems (TDS) and I played a vital role in developing and executing various marketing initiatives emphasizing sustainability and waste management practices. From redesigning key webpages and crafting targeted email drip campaigns to managing content campaigns and spearheading creative recycling promotions, my work at TDS was multifaceted and impactful. I also contributed to several community-oriented projects, including Earth Day campaigns, interactive recycling games at events, and seasonal holiday waste initiatives. Additionally, I supported the company’s sales department efforts by creating new sales materials and improving online customer funnels. Through these initiatives, I helped position TDS as a leader in the waste management industry in Central Texas while reinforcing its commitment to environmental stewardship and resource conservation.

Waste Wizard Promotion:

• Promoted the “Waste Wizard,” a versatile app designed to remind customers of waste collection schedules and educate them on proper waste disposal practices. To increase app downloads, I introduced gift card incentive contests, effectively encouraging customer participation, increasing downloads, and reinforcing the brand. Facebook Post

Conference Vendor/Boothing:

• Represented TDS at industry conferences by staffing booths, distributing marketing materials, and engaging in conversations with attendees about the company’s services and sustainable practices, helping to enhance the brand and fostering potential business relationships.
  • See TCEQ Conference and TEEA Banquet Blog Post