As part of my job with the Take Care of Texas program, I proposed a water conservation campaign called the Texas Trickle. It encourages Texans to save more by using less water from the faucet. While turning off the water is ultimately the best way to save, controlling the flow from the faucet saves water when you’re using it! Check out the campaign webpage for more information.
Take Care of Texas Works
Take Care of Texas is a statewide campaign from the Texas Commission on Environmental Quality that provides helpful information on Texas’ successes in environmental protection and encourages all Texans to help keep our air and water clean, conserve water and energy, reduce waste, and save a little money in the process!
Take Care of Texas Overview
I’ve outlined major highlights below in my role with the Take Care of Texas (TCOT) program. These sections include samples of my work ranging from graphical work to written blog content and more! I’ve also included my experiences with other program initiatives.
Program Revamp
Shortly after joining the program, a new logo was implemented for TCEQ as well as the TCOT program.
Using my background in marketing, I helped steer the program into a new branding direction with the team. This also included updating our style guide, branded content, and other initiative logos – like our Proud Partner Logo.