This year, I had the pleasure of virtually attending the 2025 Texan by Nature Conservation Summit, an annual celebration of the state’s most innovative and impactful conservation work. Though I joined from my desk rather than in person, the experience was deeply meaningful – especially since I first learned about Texan by Nature years ago while working for the Texas Trees Foundation, where we attended this same event as a “conservation wrangler” nominee. Seeing how much the organization has grown since then was both nostalgic and inspiring.
Founded by former First Lady Laura Bush, Texan by Nature (TxN) continues to lead the way in uniting business, community, and conservation for measurable impact across the state. At the center of this effort is the Conservation Wrangler program, a one-of-a-kind accelerator that identifies, supports, and amplifies the most promising conservation initiatives in Texas.
Each year, up to six projects are selected to receive 12–18 months of tailored support – from strategic planning and marketing to data tracking, partnership building, and Return on Conservation™ analysis. The program’s goal is simple but profound: to strengthen conservation outcomes through collaborative partnerships and business-framed conservation ROI, delivering smart and tangible returns for Texas communities and ecosystems alike.











