Marketing Jam MegaMixer: A Night of Good Vibes and Even Better Connections
On March 20th, I had the chance to attend the Marketing Jam MegaMixer at Haute Spot’s private recording studio, and let me tell you—it was a great time! Hosted by some of Austin’s top marketing and communications organizations, the event was the perfect mix of networking, music, and just all-around good vibes. Whether you’re into marketing, PR, UX, or just connecting with creative people, this event had something for everyone.
From the get-go, it was clear this wasn’t going to be your typical stiff, awkward networking event. The whole vibe was relaxed and welcoming, making it easy to dive into conversations with people from all kinds of professional backgrounds. The venue, Spectra Studios in Cedar Park, had a laid-back atmosphere that set the tone for the night. No suits and ties here—just people enjoying great food, drinks, and a fun environment while they mingled.
One of the best parts was getting to connect with folks from AMA Austin, Club Ichi, PRSA Austin, AAF Austin, Austin Content, Austin UXPA, Women Communicators of Austin, and Ad 2 Austin. It was amazing to meet so many talented people across different sectors of marketing and communications, all in one place. Whether we were chatting about the latest marketing trends or how industry technology is evolving, the conversations were super engaging and insightful. It really reminded me of how interconnected all of these fields are and how valuable it is to learn from each other.
(more…)- Published in General, Professional, Texas
Networking in Austin: My Experience & Insights
Navigating the Networking Scene in Austin, Texas
Networking has been a cornerstone of my professional and social life in Austin. The city is buzzing with opportunities to meet people from various industries, and over the past several months, I’ve had the chance to attend a wide range of networking events. Each one provided a unique experience, valuable connections, and insights into making a networking event successful (or not!).
Diverse Events, Unique Experiences
One of the networking events I attended was the Austin Remote Workers Meetup on July 25 at The Brewtorium. This event brought together professionals working in remote and hybrid settings, offering a great space to discuss productivity hacks, work-life balance, and career growth in a digital-first world.
- Published in General, Professional, Texas
Marketing Coordinator Role at Design Workshop
As a Marketing Coordinator at Design Workshop, I played a vital role in supporting the Austin Studio while frequently supporting the Houston Studio. My work spanned various aspects of proposal coordination, marketing, business development, and industry research, ensuring the Texas studios made their annual goals and the firm remained competitive in securing projects across the state and the nation. My primary proposal coordination responsibilities required exceptional attention to detail, strong project management skills, and the ability to facilitate multidisciplinary teams across different locations and time zones.
Proposals & Qualifications
Proposals are a crucial part of winning new projects, and I was responsible for managing the entire process from start to finish. This included:
- Leading kick-off meetings to align the team and set clear directives for proposal development.
- Developing custom InDesign RFP/RFQ bid submissions for Texas, national, and international projects.
- Ensuring compliance by reviewing and submitting all necessary legal documents and forms.
- Coordinating deadlines to maintain efficiency and ensure high-quality deliverables.
- Editing proposals for grammar, formatting, and design consistency.
- Communicating with subconsultants and partners to gather required materials.
- Managing content libraries for past proposals to streamline future submissions.
- Providing design recommendations to enhance the visual appeal of proposals.
- Tracking proposal success rates and analyzing feedback to refine content and formatting approach.
- Published in General, Professional, Texas
Taylor Nelson: A Personal Overview Video
In today’s fast-paced world, taking a moment to reflect on personal journeys and achievements can offer valuable insights into who we are and what drives us. I’m Taylor Nelson, and I’m excited to share a glimpse into my life, career, and interests through this personal overview.
A Snapshot of Me
Born and raised in Dallas, Texas, my journey has taken me from the vibrant city life of my hometown to the eclectic and dynamic environment of Austin, where I now call home. Alongside my supportive network and my passion for “all things green”, I’ve embraced the diverse experiences life has offered me.
(more…)- Published in General, Professional, Rotator
Rebrand, Reuse, Recycle: Marketing for Reusable Products
As awareness of environmental issues grows, so does the demand for sustainable products. More consumers are looking for ways to reduce their ecological footprint, and businesses that prioritize reusability are stepping into the spotlight. However, the success of reusable products, such as refillable containers and sustainable packaging, depends not only on their design and functionality but also on how they are marketed. Here’s how brands can craft compelling marketing strategies to promote reusable products while emphasizing their environmental and financial benefits.
1. Emphasize the Environmental Impact
One of the most compelling reasons to switch to reusable products is their positive impact on the environment. Your marketing should clearly communicate how these products help reduce waste, conserve valuable resources, and lower carbon footprints. For instance, highlight how a single reusable water bottle can replace hundreds of single-use plastic bottles over its lifetime. Use data, statistics, and visuals to illustrate these benefits—such as infographics showing the cumulative impact of using reusable items. Making these benefits easy to understand and visually appealing will help consumers grasp the real difference they can make by choosing reusable products.
(more…)- Published in General, Professional
Creating Content for Conservation Stewardship
In today’s digital world, content is a powerful tool that can drive real change, especially when it comes to conservation. The right content can inspire people to care about the environment and take meaningful action to protect it. But creating content that truly resonates and motivates your audience requires more than just good intentions—it demands a thoughtful, strategic approach. Let’s explore how to craft content that not only raises awareness but also inspires environmental stewardship and drives positive change.
1. Start with a Clear Message
Before you begin crafting your content, it’s crucial to have a clear and compelling message. Ask yourself: What do you want your audience to understand or feel after engaging with your content? Whether your goal is to highlight the importance of protecting biodiversity, raise awareness about the devastating effects of deforestation, or promote the benefits of adopting sustainable practices, your message needs to be straightforward and easy to grasp. A clear message ensures that your audience understands exactly what you’re advocating for and why it matters. This clarity is the foundation upon which all other elements of your content will build.
(more…)- Published in General, Professional