Taylor’s Professional Career Track
I’ve had a very interesting roller-coaster of a career track, and wouldn’t want it any other way. I began my marketing career at a boutique automotive firm and then worked my way up to larger communications agencies. While I learned and my skills grew, I felt like there was still something missing. Passion. So I took a step back from a traditional path to find it. Through environmental education and adventures in sustainability, I found a career track I’m passionate about using my seasoned marketing skills.
The list below starts with my most recent job and goes back in sequence below:
(more…)- Published in General, Professional, Rotator, Texas
Communicators in the Age of AI: Navigating Tools, Ethics, and Authenticity
On Thursday, May 22, I joined fellow communicators at Q-Branch in Downtown Austin for an event hosted by the PRSA Austin Chapter—an evening that promised insight and inspiration, and absolutely delivered. The focus? The evolving role of artificial intelligence in public relations and communications. It was a dynamic and thought-provoking panel that confirmed familiar ideas and concerns while highlighting new AI opportunities and challenges.
Moderated by Anne Lasseigne Tiedt, APR, the panel featured four industry professionals: Monica Talan (TechTranslators.ai), Tim Weinheimer (Hahn), Dan Martin (Hiebing), and Lisa Peterson (Lisa Peterson PR). Each panelist offered a unique perspective—from tech backgrounds to data analytics, agency marketing services to media relations—on how AI is transforming how we communicate, collaborate, and connect with our audiences.
- Published in General, Professional, Texas
Taylor Nelson: A Personal Overview Video
In today’s fast-paced world, taking a moment to reflect on personal journeys and achievements can offer valuable insights into who we are and what drives us. I’m Taylor Nelson, and I’m excited to share a glimpse into my life, career, and interests through this personal overview.
A Snapshot of Me
Born and raised in Dallas, Texas, my journey has taken me from the vibrant city life of my hometown to the eclectic and dynamic environment of Austin, where I now call home. Alongside my supportive network and my passion for “all things green”, I’ve embraced the diverse experiences life has offered me.
(more…)- Published in General, Professional, Rotator
Rebrand, Reuse, Recycle: Marketing for Reusable Products
As awareness of environmental issues grows, so does the demand for sustainable products. More consumers are looking for ways to reduce their ecological footprint, and businesses that prioritize reusability are stepping into the spotlight. However, the success of reusable products, such as refillable containers and sustainable packaging, depends not only on their design and functionality but also on how they are marketed. Here’s how brands can craft compelling marketing strategies to promote reusable products while emphasizing their environmental and financial benefits.
1. Emphasize the Environmental Impact
One of the most compelling reasons to switch to reusable products is their positive impact on the environment. Your marketing should clearly communicate how these products help reduce waste, conserve valuable resources, and lower carbon footprints. For instance, highlight how a single reusable water bottle can replace hundreds of single-use plastic bottles over its lifetime. Use data, statistics, and visuals to illustrate these benefits—such as infographics showing the cumulative impact of using reusable items. Making these benefits easy to understand and visually appealing will help consumers grasp the real difference they can make by choosing reusable products.
(more…)- Published in General, Professional
Consumer Education in the Circular Economy: Bridging the Knowledge Gap
As the concept of a circular economy continues to gain momentum, it’s becoming increasingly important to educate consumers about its principles and benefits. A circular economy focuses on reducing waste, reusing resources, and creating sustainable systems that minimize the impact on the environment. However, these ideas can often seem complex or abstract, which can make it difficult for marketers to communicate them effectively. In this blog post, we’ll explore ways to bridge the knowledge gap and help consumers better understand and embrace the circular economy.
1. Simplify Complex Concepts
The circular economy encompasses various practices, such as recycling, upcycling, product-as-a-service models, and closed-loop systems. These concepts can seem overwhelming or confusing to someone unfamiliar with them. To make these ideas more accessible, it’s crucial to simplify the language and focus on the core principles. Avoid using jargon or overly technical terms that might alienate your audience.
Instead, use analogies, visuals, and straightforward explanations to break down these concepts into manageable pieces of information. For example, compare the circular economy to the natural world, where nothing goes to waste, and every element has a role. Just like in nature, where fallen leaves decompose to nourish the soil and help new plants grow, in a circular economy, products and materials are continually repurposed and recycled, creating a sustainable loop.
(more…)- Published in General, Professional
Green Marketing vs. Greenwashed Marketing: Understanding the Differences
In today’s eco-conscious world, businesses are increasingly using environmental claims to attract consumers. However, not all marketing strategies that highlight environmental benefits are created equal. Two terms often used in this context are “Greenwashed Marketing” and “Green Marketing.” While both involve environmental themes, they represent fundamentally different approaches. Here’s a closer look at the distinctions between these two concepts.
What is Greenwashed Marketing?
Greenwashed Marketing refers to the practice of making misleading or superficial environmental claims to appear eco-friendly without substantial actions to back them up. The term “greenwashing” is derived from “whitewashing,” which means to cover up undesirable facts. In the case of greenwashing, companies attempt to cover up their lack of genuine environmental efforts by using green rhetoric and imagery.
Characteristics of Greenwashed Marketing:
- Surface-Level Claims: Companies may use vague terms like “natural,” “eco-friendly,” or “green” without providing concrete information or evidence.
- Misleading Information: They may exaggerate or misrepresent the environmental benefits of their products or services.
- Lack of Transparency: There is often a lack of transparency about the actual environmental impact of their operations or products.
- Trend-Driven: The focus is more on appearing trendy rather than making real, meaningful changes. This approach often leverages popular environmental trends to gain consumer favor without substantial commitment.
- Short-Term Focus: Greenwashed Marketing is typically a short-term strategy aimed at boosting sales rather than creating long-term sustainability.
- Published in General, Professional