On April 9th, I had the pleasure of attending #Ad2TheConvo: Hustlers Panel & Networking at RichesArt Gallery in East Austin — an event hosted by Ad 2 Austin and sponsored by Spotter. I walked in expecting a solid panel discussion and some casual networking. I walked out feeling deeply inspired, more connected to the local creative scene, and affirmed in my own journey as a communications professional exploring new ground.




The night centered on a panel of four women entrepreneurs — all self-made, all proudly tied to their culture, and all navigating the highs and lows of side-hustling in Austin. Panelists included Julia Wezio, co-founder of ATX Grand Prix Club; Karla Martinez, founder of Betty Bobble; Kassandra Chapa, founder of Firulais Co.; and Marisa Garza, founder of KEFI by MG. Each of these women shared the story of how they launched their ventures, what keeps them motivated, and how their personal and cultural identities are woven into the fabric of their brands.