Professional Archives - Page 2 of 9

A Fresh Perspective: How Google Career Dreamer Uses AI for Career Exploration

April 17, 2025 No Comments

A Fresh Perspective: How Google Career Dreamer helped me with my Career Possibilities

Lately, I’ve been undergoing career evaluation—taking stock of my experiences, skills, and interests as I navigate my next professional chapter. With a background in marketing and communications, much of it focused on sustainability and public outreach, I know I had a wide-ranging skill set. But translating that into a clear path forward? That’s what I’ve been trying to figure out.

Then a friend in a networking group recommended Google Career Dreamer—an AI-powered career exploration tool that genuinely helped me shine light on potential career options.

I was curious and slightly skeptical, but once I got started, I realized this was more than just a job-matching tool. Career Dreamer helped me articulate my value, identify where my skills shine, and—most importantly—imagine new career directions I hadn’t seriously considered before.

A Clearer Career Identity

One of the first steps in the Dreamer experience is shaping your Career Identity Statement—a concise, personalized summary of your strengths where you enter previous roles and skills to inform the AI. Here’s what mine looks like now:

General, Professional, Texas

Finding Community and Creativity at #Ad2TheConvo: Hustlers Panel & Networking

April 9, 2025 No Comments

On April 9th, I had the pleasure of attending #Ad2TheConvo: Hustlers Panel & Networking at RichesArt Gallery in East Austin — an event hosted by Ad 2 Austin and sponsored by Spotter. I walked in expecting a solid panel discussion and some casual networking. I walked out feeling deeply inspired, more connected to the local creative scene, and affirmed in my own journey as a communications professional exploring new ground.

The night centered on a panel of four women entrepreneurs — all self-made, all proudly tied to their culture, and all navigating the highs and lows of side-hustling in Austin. Panelists included Julia Wezio, co-founder of ATX Grand Prix Club; Karla Martinez, founder of Betty Bobble; Kassandra Chapa, founder of Firulais Co.; and Marisa Garza, founder of KEFI by MG. Each of these women shared the story of how they launched their ventures, what keeps them motivated, and how their personal and cultural identities are woven into the fabric of their brands.

General, Professional, Texas

Ad 2 Austin’s “Pitch Your Agency” Night: Exploring the Agency Scene in Austin

March 27, 2025 No Comments

On Thursday, March 27, I headed over to Sangfroid! in near the UT Austin Campus for Ad 2 Austin and Austin Ad Fed’s “Pitch Your Agency” night—a fast-paced, high-energy showcase where local agencies had around three minutes with a short slide deck to present themselves and their service offerings. I wasn’t there to pitch anything myself, but as someone exploring career paths and considering a return to the agency world, it was the perfect way to get a feel for what Austin’s creative community is up to.

The setup was simple: each agency had a tight window to explain who they are, what they offer, and what makes them different. It was kind of like speed dating, but for marketing shops. The variety was impressive—not just in terms of services, but in personality, purpose, and approach.

General, Professional

Navigating the Green Job Market: Insights from LinkedIn’s Economic Graph

March 26, 2025 No Comments

As someone passionate about green marketing and sustainability, staying informed about industry trends is crucial—not only for my career but for the larger movement toward a more sustainable economy. Recently, I discovered LinkedIn’s Economic Graph Green Skills resources, a valuable collection of research and data that sheds light on how the green job market is evolving.

When searching for jobs in sustainability, conservation, and green industries, understanding labor market trends, in-demand skills, and industry outlooks is crucial. LinkedIn’s Green Skills section (LinkedIn Economic Graph – Green Skills) provides real-time data, research reports, and insights that paint a clearer picture of where the green economy is headed.

Key Insights from the Global Green Skills Report 2024

LinkedIn’s Global Green Skills Report 2024 (Full Report) highlights major shifts in the demand for green skills and the evolving job market. Here are some of the key takeaways from the report:

General, Professional

Building Community in Green Careers: My Green Group Journey Begins

March 21, 2025 No Comments

I’m thrilled to share that I’ve been selected to participate in the DJourneys Green Groups Pilot Test, an initiative designed to support green job seekers like myself. Organized by Daniel González, this program brings together small groups of 4-6 professionals who are looking to transition into or advance within the green industry.

What Are Green Groups?

The Green Groups concept is built around the book “Never Search Alone” by Phyl Terry, which emphasizes the power of Job Search Councils—small, structured groups that provide accountability, emotional support, and networking opportunities. Job searching can often feel isolating, but with a strong community, we can navigate the process together, share insights, and open doors to new opportunities.

Introducing Green Groups_PDF Download

General, Professional, Texas

Marketing Jam MegaMixer: A Night of Good Vibes and Even Better Connections

March 20, 2025 No Comments

On March 20th, I had the chance to attend the Marketing Jam MegaMixer at Haute Spot’s private recording studio, and let me tell you—it was a great time! Hosted by some of Austin’s top marketing and communications organizations, the event was the perfect mix of networking, music, and just all-around good vibes. Whether you’re into marketing, PR, UX, or just connecting with creative people, this event had something for everyone.

From the get-go, it was clear this wasn’t going to be your typical stiff, awkward networking event. The whole vibe was relaxed and welcoming, making it easy to dive into conversations with people from all kinds of professional backgrounds. The venue, Spectra Studios in Cedar Park, had a laid-back atmosphere that set the tone for the night. No suits and ties here—just people enjoying great food, drinks, and a fun environment while they mingled.

One of the best parts was getting to connect with folks from AMA Austin, Club Ichi, PRSA Austin, AAF Austin, Austin Content, Austin UXPA, Women Communicators of Austin, and Ad 2 Austin. It was amazing to meet so many talented people across different sectors of marketing and communications, all in one place. Whether we were chatting about the latest marketing trends or how industry technology is evolving, the conversations were super engaging and insightful. It really reminded me of how interconnected all of these fields are and how valuable it is to learn from each other.