Green Marketing Archives - Taylor Scott Nelson

Green Skills Go Mainstream: Key Trends from LinkedIn’s 2025 Green Skills Report

November 20, 2025 No Comments

Each year, LinkedIn’s Green Skills Report offers one of the clearest snapshots we have of the global green workforce: who’s getting hired, where the demand is growing, and how quickly our workforce is adapting to an economy shaped by climate action, electrification, and AI. The 2025 report shows a market in motion (not just expanding, but transforming) and many job seekers are missing the signal buried beneath the noise.

This year, the insights capture a decisive moment where ambition gives way to execution, where climate targets meet real-world constraints, and where the workforce begins to reorganize around a green-skills-driven economy. What’s more, these patterns strongly foreshadow how 2026 will unfold, especially for workers navigating a career transition into sustainability.

Below is a breakdown of what the 2025 report reveals, how it aligns with expert commentary across the climate-talent ecosystem, and what it really means for anyone looking to contribute to climate solutions in 2026.

General, Professional

What I Learned from Completing the Green Pathways Digital Certificate

November 8, 2025 No Comments

Over the past few weeks, I completed the Green Pathways (Green Digital Certificate) — a 130-hour, self-paced professional program developed and delivered by INCO Academy. This global initiative is designed to help professionals build the skills and confidence needed to thrive in the evolving green workforce. The curriculum blends sustainability education, digital literacy, and professional development to prepare participants for careers that make a measurable environmental and social impact.

I initially joined the program seeking a structured way to strengthen my knowledge of sustainability beyond communications and outreach. What I didn’t expect was how comprehensive it would be in connecting climate science, business strategy, and workforce development all through the lens of modern digital transformation.

General, Nature, Professional, Texas

Virtually Attending the 2025 Texan by Nature Conservation Summit: Innovation and Impact Across Texas

October 21, 2025 No Comments

This year, I had the pleasure of virtually attending the 2025 Texan by Nature Conservation Summit, an annual celebration of the state’s most innovative and impactful conservation work. Though I joined from my desk rather than in person, the experience was deeply meaningful – especially since I first learned about Texan by Nature years ago while working for the Texas Trees Foundation, where we attended this same event as a “conservation wrangler” nominee. Seeing how much the organization has grown since then was both nostalgic and inspiring.

My time as a “Conservation Wrangler” at the summit working at the Texas Trees Foundation.

Founded by former First Lady Laura Bush, Texan by Nature (TxN) continues to lead the way in uniting business, community, and conservation for measurable impact across the state. At the center of this effort is the Conservation Wrangler program, a one-of-a-kind accelerator that identifies, supports, and amplifies the most promising conservation initiatives in Texas.

Each year, up to six projects are selected to receive 12–18 months of tailored support – from strategic planning and marketing to data tracking, partnership building, and Return on Conservation™ analysis. The program’s goal is simple but profound: to strengthen conservation outcomes through collaborative partnerships and business-framed conservation ROI, delivering smart and tangible returns for Texas communities and ecosystems alike.

General, Professional, Texas

Demystifying Sustainability for Genuine Progress: Insights from UT Austin’s Impact Chat

October 14, 2025 No Comments

Tonight, I had the opportunity to attend “Demystifying Sustainability for Genuine Progress,” a panel hosted by the Global Sustainability Leadership Institute (GSLI) at UT Austin’s McCombs School of Business. The discussion brought together leading voices in corporate sustainability from Samsung, Whole Foods Market, and Dell Technologies, moderated by Nick Nelson, Vice President at Edelman Austin — who, fun coincidence, shares my last name.

The event explored how sustainability professionals cut through complexity and “green noise” to achieve tangible, lasting impact. It was a refreshing and practical look at how real-world businesses are translating sustainability goals into results that matter — for the planet, for customers, and for the bottom line.

General, Professional, Texas

Roots of Change: Launching the Green Workforce Collaborative in Austin

October 10, 2025 No Comments

The Roots of Change: Growing the Future event marked the public debut of the Green Workforce Collaborative (GWC) — a brand-new initiative aiming to strengthen sustainability education, workforce readiness, and equitable access to green jobs across Central Texas. Hosted at the Austin Central Library, the evening brought together an incredible mix of professionals, educators, policy advocates, and community members who share a common goal: growing the green workforce and supporting the people behind it.

The atmosphere felt great from the start — a blend of civic pride, optimism, and collaboration. As I arrived, conversations filled the library’s event space, and it was clear that this was more than a networking mixer; it was the start of a movement. The rooftop view overlooking downtown Austin added an extra layer of inspiration (and even offered a glimpse of ACL Fest — plus a surprise police chase below for some unexpected entertainment!).

General, Professional, Texas

3D Printing, EV Retrofits, and Climate Conversations: A Night with Austin’s Green Leaders

October 7, 2025 No Comments

I had the chance to attend my very first Austin Sustainability Professionals event, and it was everything I hoped for and more.

What makes this group special is that it isn’t an organization you’ll find on a website or social media. It’s more of a word-of-mouth community — a grassroots, invite-only network of people across industries who are advancing sustainability in Central Texas. From climatetech founders to corporate sustainability leads, from nonprofit advocates to circular economy innovators, this group is full of changemakers doing real, on-the-ground work to build a more sustainable world (here in Austin).