March 2025 - Taylor Scott Nelson

Ad 2 Austin’s “Pitch Your Agency” Night: Exploring the Agency Scene in Austin

March 27, 2025 No Comments

On Thursday, March 27, I headed over to Sangfroid! in near the UT Austin Campus for Ad 2 Austin and Austin Ad Fed’s “Pitch Your Agency” night—a fast-paced, high-energy showcase where local agencies had around three minutes with a short slide deck to present themselves and their service offerings. I wasn’t there to pitch anything myself, but as someone exploring career paths and considering a return to the agency world, it was the perfect way to get a feel for what Austin’s creative community is up to.

The setup was simple: each agency had a tight window to explain who they are, what they offer, and what makes them different. It was kind of like speed dating, but for marketing shops. The variety was impressive—not just in terms of services, but in personality, purpose, and approach.

General, Professional

Navigating the Green Job Market: Insights from LinkedIn’s Economic Graph

March 26, 2025 No Comments

As someone passionate about green marketing and sustainability, staying informed about industry trends is crucial—not only for my career but for the larger movement toward a more sustainable economy. Recently, I discovered LinkedIn’s Economic Graph Green Skills resources, a valuable collection of research and data that sheds light on how the green job market is evolving.

When searching for jobs in sustainability, conservation, and green industries, understanding labor market trends, in-demand skills, and industry outlooks is crucial. LinkedIn’s Green Skills section (LinkedIn Economic Graph – Green Skills) provides real-time data, research reports, and insights that paint a clearer picture of where the green economy is headed.

Key Insights from the Global Green Skills Report 2024

LinkedIn’s Global Green Skills Report 2024 (Full Report) highlights major shifts in the demand for green skills and the evolving job market. Here are some of the key takeaways from the report:

General, Professional

Building Community in Green Careers: My Green Group Journey Begins

March 21, 2025 No Comments

I’m thrilled to share that I’ve been selected to participate in the DJourneys Green Groups Pilot Test, an initiative designed to support green job seekers like myself. Organized by Daniel González, this program brings together small groups of 4-6 professionals who are looking to transition into or advance within the green industry.

What Are Green Groups?

The Green Groups concept is built around the book “Never Search Alone” by Phyl Terry, which emphasizes the power of Job Search Councils—small, structured groups that provide accountability, emotional support, and networking opportunities. Job searching can often feel isolating, but with a strong community, we can navigate the process together, share insights, and open doors to new opportunities.

Introducing Green Groups_PDF Download

General, Professional, Texas

Marketing Jam MegaMixer: A Night of Good Vibes and Even Better Connections

March 20, 2025 No Comments

On March 20th, I had the chance to attend the Marketing Jam MegaMixer at Haute Spot’s private recording studio, and let me tell you—it was a great time! Hosted by some of Austin’s top marketing and communications organizations, the event was the perfect mix of networking, music, and just all-around good vibes. Whether you’re into marketing, PR, UX, or just connecting with creative people, this event had something for everyone.

From the get-go, it was clear this wasn’t going to be your typical stiff, awkward networking event. The whole vibe was relaxed and welcoming, making it easy to dive into conversations with people from all kinds of professional backgrounds. The venue, Spectra Studios in Cedar Park, had a laid-back atmosphere that set the tone for the night. No suits and ties here—just people enjoying great food, drinks, and a fun environment while they mingled.

One of the best parts was getting to connect with folks from AMA Austin, Club Ichi, PRSA Austin, AAF Austin, Austin Content, Austin UXPA, Women Communicators of Austin, and Ad 2 Austin. It was amazing to meet so many talented people across different sectors of marketing and communications, all in one place. Whether we were chatting about the latest marketing trends or how industry technology is evolving, the conversations were super engaging and insightful. It really reminded me of how interconnected all of these fields are and how valuable it is to learn from each other.

General, Texas

“All Things Food” – Food Tank at SXSW 2025: Day 2 Recap

March 14, 2025 No Comments

The second day of the Food Tank conference at SXSW 2025 continued the momentum from Day 1, bringing together thought leaders, industry experts, and advocates to discuss the future of food sustainability, agriculture, and nutrition. Held once again at the scenic Barr Mansion in Austin, TX, the event provided a deep dive into critical topics, from organic farming to food justice. Below is a recap of the most insightful discussions and key takeaways from Day 2.

Welcome Remarks

Danielle Nierenberg, President of Food Tank, opened the second day of the conference by emphasizing the importance of sustainable food systems and the role of collaboration in addressing global food challenges. She highlighted the growing consumer interest in organic and regenerative agriculture, setting the stage for the day’s discussions. Watch her remarks here.

General, Texas

“All Things Food” – Food Tank at SXSW 2025: Day 1 Recap

March 13, 2025 No Comments

This year’s Food Tank conference at SXSW took place on March 13-14 at the beautiful Barr Mansion in Austin, TX. As a returning attendee from 2024, I was eager to dive into the discussions shaping the future of food, sustainability, and nutrition. Food Tank consistently brings together thought leaders, industry experts, and changemakers to explore how food impacts our health, communities, and environment. The event fosters critical conversations about how we produce, distribute, and consume food in a way that supports both people and the planet. Below is my recap of Day 1, which was filled with insightful panels, inspiring speakers, and thought-provoking conversations that left me feeling energized for the future of sustainable food systems.

Welcome Remarks

The event opened with a powerful address from Dr. Melva K. Wallace, President of Huston-Tillotson University. She set the stage with some punny jokes and by emphasizing the importance of equitable access to nutritious food and the role of community-driven solutions in tackling food insecurity. Dr. Wallace highlighted the interconnectedness of food, health, and socioeconomic status, reminding attendees that systemic change requires both grassroots efforts and policy-driven initiatives. Her remarks underscored the significance of partnerships between educational institutions, nonprofits, and policymakers in advancing food justice. It was an inspiring start to the conference, reinforcing why discussions like these are crucial in addressing the disparities in our food systems. Watch her remarks here.